ARANCHA YÁÑEZ

Studies

Higher design technician

Professional Career

She started her career as a product designer where she identified the unmet demand for environmentally friendly materials. For this reason, she developed a new method of manufacturing industrial materials exclusively from plant fibres and, at the same time, she trained in management and business management. In 2016, he founded Feltwood for the production of these materials.

Relevant Facts

The internal need to do something to reduce the pollution caused by plastics and to be able to offer a technically and economically competitive and biodegradable alternative.

Three Tips

1. 1. In our experience it is vital to focus on having a minimum viable product with which to validate with customers whenever possible. 2. Don't waste time and money trying to create the perfect product. 3. The first thing is always to find out what your customers want and how much they are willing to pay for it. Don't assume.

Future

In our case it is to see products on the market manufactured with our technology first nationally and then internationally.